Thursday, November 29, 2018

Andrea Brillantes, Kristel Fulgar and Empress Schuck Play 3 Strangers Discover a Common Past in “Kahit Ayaw Mo Na”

 



Three total strangers are forced to face a past… a past that will change their future forever.

 

Bona Fajardo, the writer and director of romantic drama movies such as "Iliw" and           "I Found My Heart in Santa Fe," is back with another heart-warming movie in         KAHIT AYAW MO NA.

 

KAHIT AYAW MO NA tells story of three girls, Joey, Mikee and Ally, who were all drawn to the beautiful province of Samar.

 

Joey (Empress Schuck), a designer looking for a local start up business goes to Samar with her boyfriend Reggie (Daniel Matsunaga) where they meet Edlyn(Desiree del Valle) and Dong (Alan Paule), a couple who runs a banig-weaving business. Living with them is their daughter and aspiring composer Ally (Andrea Brillantes).

 

Meanwhile, food and travel vlogger Mikee (Kristel Fulgar) and her friend Jiro (Kuya Sawa) visit the province to feature Samar's Secret Kitchens -- a well-guarded family recipe of Dong's mother.

 

While they enjoy the beautiful places and people of Samar, Joey and Mikee struggle with their respective personal issue, as both of them hold a grudge to the father's they never knew. Ally on the other hand, is dealing with an unrequited love problem.

 

Joey and Mikee were invited to Edlyn and Dong's wedding. But an unexpected revelation will ruin everyone's celebration.

 

Watch as Empress Schuck, Kristel Fulgar and Andrea Brillantes have the most fun, memorable, and life-changing summer in Samar in KAHIT AYAW MO NA.The movie will open in cinemas near you on December 5. Get hooked with the movie's official soundtrack titled,"Kahit Ayaw Mo Na," performed by This Band.

 

KAHIT AYAW MO NA is produced by VIVA Films and BluArt Productions, Spark Samar and Saga Prefecture Film Commission.

Anyone Can Wear the Mask in “Spider-Man: Into the Spider-Verse”

  


Phil Lord and Christopher Miller, the creative minds behind 21 Jump Street and the BAFTA and Annie-Award winning feature, The LEGO Movie, bring their unique sensibilities to a fresh version of a different Spider-Man Universe, with a groundbreaking visual style that's the first of its kind.  Spider-Man™: Into the Spider-Verse introduces Brooklyn teen Miles Morales, and the limitless possibilities of the Spider-Verse, where  anyone can wear the mask.

 

Check out the new Spot of Spider-Man™: Into the Spider-Verse and watch the film in Philippine cinemas December 12.

 

YouTube: https://youtu.be/-9KTEzGLToo 

 

Based on the comic book characters created by writer Brian Michael Bendis and artist Sara Pichelli in 2011, the movie centers on the adventures of African-American/Puerto Rican Brooklyn teen Miles Morales as he tries to fit in at a new private school in Manhattan.

 

Miles' father is a by-the-books police officer and his mother is a devoted nurse. They are both loving parents who are proud of their son's achievements, and want to see him succeed in the new school for gifted students. However, adjusting to the new school proves to be tough on Miles who would rather spend time with his friends from the neighborhood or visit his uncle Aaron, who encourages his talents as a graffiti artist. Although Miles idolizes Aaron, his charming uncle is quite a complex character who has had troubles with the law in the past.

 

Miles' life becomes even more complicated when he is bitten by a radioactive spider, and he finds himself developing super powers, which includes venom strike, camouflage, sticking to objects, incredible hearing, Spidey sense, and much more. Meanwhile, the city's nefarious criminal mastermind Kingpin has developed an ultra-secret nuclear super collider which opens up a portal to other universes, pulling different versions of Spider-Man (including an older Peter Parker, Spider-Gwen, Spider-Man Noir, Spider-Ham and anime Peni Parker) into Miles' world. 

 

Aided by familiar characters such as Peter Parker, Spider-Gwen and a kick-ass version of Aunt May, and new characters such as Spider-Ham, Spider-Man Noir and anime Peni Parker,  Miles learns to accept the challenges and responsibilities of being a real superhero. He ultimately realizes that anyone can wear the hero's mask and take action to fight for what's right.

 

Lord, who also co-wrote the movie with director Rodney Rothman, says it was the Miles Morales character that initially attracted him to the project. "We really thought it was an amazing, fresh way to tell the Spider-Man stories," he notes. "When Sony came to us and said, 'We want to do an animated Spider-Man movie, we initially said, (as we do with all of our projects), 'No. Because the Spider-Man story has been told so many times. We then started talking about how we would approach it in a fresh way if we were to do it, and thought, it has to be Miles!' At that time, Miles was easily the most exciting character in the Marvel universe.  So, we leaned into this idea of a different superhero for our era, set in this environment that has multiple Spider-people from all of the comics. This idea of exploring different universes and playing with all the various versions of this beloved character opened up a world of possibilities to us."

 

Columbia Pictures presents, in association with Marvel, a Sony Pictures Animation film, Spider-Man: Into the Spider-Verse. Featuring the voices of Shameik Moore as Miles Morales, Jake Johnson as Peter Parker, Hailee Steinfeld as Spider-Gwen, Mahershala Ali as Miles' uncle Aaron, Brian Tyree Henry as Miles' father Jefferson, Lily Tomlin as Aunt May, Luna Lauren Velez as Miles' mother Rio, John Mulaney as Spider-Ham, Kimiko Glenn as Peni Parker, with Nicolas Cage as Spider-Man Noir, and Liev Schreiber as Kingpin. The movie is directed by Bob Persichetti, Peter Ramsey and Rodney Rothman and produced by Avi Arad, Amy Pascal, Phil Lord, Christopher Miller and Christina Steinberg, from on a screenplay by Lord and Rothman and a story by Lord, based on the Marvel Comics. The executive producers are the late Stan Lee, Brian Michael Bendis and  Will Allegra.  Music by Daniel Pemberton. 

 

Spider-Man: Into the Spider-Verse is distributed by Columbia Pictures, local office of Sony Pictures Releasing International.


Michael B. Jordan: On Family, Fatherhood and the Fighr of His Life in “Creed II”

 

From Metro Goldwyn Mayer Pictures and Warner Bros. Pictures and Chartoff Winkler Productions comes Creed II, with Michael B. Jordan, three-time Academy Award nominee Sylvester Stallone, and Tessa Thompson reprising their leading roles in the next chapter of the Adonis Creed story, which follows the young boxer's life inside and outside of the ring as he deals with newfound fame, family, his father's legacy, and his continuing quest to become a champion.  

 

Since arriving in Philadelphia from California three years ago to train with retired former heavyweight champion Rocky Balboa (Stallone), Adonis (Jordan) has found love and success. Under his mentor, coach, and "uncle" Rocky's tutelage, Adonis has risen quickly in the professional boxing world as a heavyweight title contender. He and his longtime love, Bianca (Thompson), the beautiful and talented singer-songwriter who is a rising music star in her own right, are now ready to make a commitment and start a family. His adoptive mother, Mary Anne Creed (Phylicia Rashad), who had hoped Adonis would not follow in the footsteps of his father, has accepted his choice, recognizing in her son the talent and passion that made her late husband one of boxing's greatest champions.  

 

Adonis should be on top of the world — but instead, he's struggling to reconcile the doubt he feels on the inside with the acceptance and adulation he's receiving from the world. As the illegitimate son of former heavyweight champion Apollo Creed — who died in the ring before he was born — Adonis is grappling with his legacy and life in the celebrity spotlight. Despite his success, Adonis is afraid of not living up to expectations, especially his own. He questions his abilities, and wonders if he's fought the best and is worthy of being a champion. 

 

It's not long before an opponent steps forward who forces Adonis to confront his doubts and answer those questions: a young, undefeated heavyweight contender, Viktor Drago (Florian "Big Nasty" Munteanu) — son of Ivan Drago (Dolph Lundgren), the Russian boxer who killed Apollo in the ring three decades earlier — publicly challenges Adonis for what the boxing world labels a historic next-generation "Creed vs. Drago" showdown.   

 

For Adonis, who wants to avenge his father's death, taking on Drago's son in a hyped-up title bout is more than just a fight. But for Rocky, who fears that history will repeat itself if these vengeance-seeking sons square-off, there's much more to lose than just a title.  

 

"I think Adonis has felt like an underdog ever since he became champion," says Jordan of his character. "I don't think he ever felt like a champ. He never felt like he was the sure-win, which is an interesting thing to play. He's always felt like he has something to prove. He wonders: why do I feel empty? Why do I not feel complete?" Before Adonis can answer those questions and move forward, he must first look back. His connection to his late father always seemed to be like a fighter shadow-boxing; unable to wrap his arms around the ways he's the same or different from Apollo, Adonis can only measure himself by legend and lore, stories and symbolism. Even Rocky and Mary Anne can only do so much to help the young man whose past contained multiple paths know where he came from. 

 

"Out of nowhere, this blast from the past arrives which forces Adonis to go down a dark road, to really reflect on and figure out why he fights, and if he really has what it takes to be a great fighter," concludes Jordan. "This film shows that sometimes you have to go through darkness and the fire to realize what's important. You have to face your fears and go through pain." 

 

In Philippine cinemas November 28, "Creed II" is distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company.

In Commemoration of World AIDS Day, Shaina Magdayao Shows Mother’s Fight Against HIV Stigma in MMK

Shaina Magdayao plays a woman who contracts Human Immunodeficiency Virus (HIV) from her own husband, but in her shame, hides it from her own daughter in "MMK" this Saturday (December 1).

The "bread winner" of her family, Sheila has always put her loved ones' needs first. Because of this, it takes a while before she gets into a relationship.  

She meets the seaman Rey (RK Bagatsing) who pursues her. She tries to deflect him because of Rey's reputation as a womanizer. But as fate would have it, they fall for each other and are blessed with a daughter, whom they name Lyka.

One day, Sheila discovers that Lyka has HIV, which they traced back to Rey brought about by him sleeping around before they got married. What's even worse is she has contracted HIV herself. 

Rey's health eventually deteriorates and he dies leaving Sheila to raise Lyka all by herself. She tends to her needs as well as her daughter's in every way possible despite her own condition. 

Sheila hides the truth from Lyka who she brings up as a normal child for fear of judgement from society. Lyka grows up loved and cared for and will only know the truth after her mother discloses the truth when her first period came. 

Will the mother and child find resolution for their health problem?  Will society ever be able to accept people with HIV?  Is Sheila's love enough to protect Lyka from the ill ways of society?

Also in the episode are Jana Agoncillo, Belle Mariano, Celine Lim and Yayo Aguila. 

This episode is under the direction of Raz de la Torre and written by Akeem Jordan del Rosario and Arah Jell Badayos.

Don't miss the longest-running drama anthology in Asia, "MMK," every Saturday on ABS-CBN. For updates, follow @abscbnpr on Facebook, Twitter, and Instagram or visit www.abscbnpr.com

Sunday, November 25, 2018

Netflix to Release Korea’s Tragic Love Story K-Drama “Hymn of Death”



Netflix, the world's leading entertainment service, announced that it will be launching Hymn of Death, a tragic love story K-drama.

Hymn of Death is a 3-part series that tells a story about Korea's first soprano Yun Sim-deok and her genius playwright boyfriend Kim Woo-jin. Loved by a wide audience, the beautiful yet tragic love story has been recreated in various formats including films, plays, and musicals throughout the years.

Lee Jong-suk (While You Were Sleeping and W) will show the life of a writer amidst a falling country as Kim Woo-jin, while Shin Hye-sun (Still 17 and My Golden Life) will play the role or the talented soprano Yun Sim-deok. Hymn of Death will be directed by Park Soo-jin (The Doctors and Dr. Romantic) and written by Cho Soo-jin.

Hymn of Death will be available in Korea one hour after broadcast on November 27, December 3 and December 4. 

The series will be available in Asia and English speaking territories on December 14 and all other territories including Europe on December 28.

“Ralph Breaks the Internet: Wreck-It Ralph 2” Opens at No. 1 in PH Cinemas



Filipino audiences connected and shared their love for Disney's "Ralph Breaks the Internet: Wreck-It Ralph 2" as the delightful sequel opened at No.1 on its first day of release in the Philippines November 21, beating the week's other major studio films.

Earning over 130,000 USD on Day One, "Ralph Breaks the Internet" posted the sixth biggest first day gross for a Disney animation title, performing impressively as it heads for a sensational five-day opening weekend. 

With a Certified-Fresh rating of 86% at Rotten Tomatoes, the crowd-pleasing comedy is winning critics and family audiences alike with its heartfelt story and surprising twists and cameos.  

Don't miss "Ralph Breaks the Internet: Wreck-It Ralph 2" now in Philippine cinemas nationwide.  

Join the conversation online and use the hashtag #RalphBreaksTheInternet

‘CeleBright’ Your Christmas with Energy Efficient Firefly LED Bulbs

 

The Christmas tree is one of the most powerful symbols of the season. When decorated and lighted, the Christmas tree is majestic and evokes memories of childhood and warm fuzzy feelings.

Firefly LED, the leader in energy-efficient LED bulbs has been lighting up Metro Manila for 11 years now. It lights up the Christmas trees in SM by the BAY in Mall of Asia,  SM City North Edsa, Ayala Cebu, and other Christmas Installations in Tiendesitas (Ortigas East) , Bradco Ave., Aseana City and Ayala Circuit Makati. 

 

The lighting company is once again illuminating the giant Christmas tree at SM by the BAY  for the holidays. The tree is an attraction that brings joy to families for whom it represents the good tidings and blessings of the season. 

With its human-size ornaments and glittering lights, the 71-foot Christmas tree is decorated by over 40,000 Firefly LED Bright Christmas Lights and Firefly LED bulbs. It is a favorite of Filipino families as it mirrors our own traits such as resiliency and unity and values such as filial piety and generosity. The Christmas tree stands tall, proud and well-lit amidst different weather conditions because as they say, no one can stop Christmas especially for Filipinos who look forward to the season all year round.

So what makes Firefly LED's Bright Christmas Lights and bulbs so different from the others?

The company's Firefly Bright Christmas lights is the only branded Christmas lights in the market today. It is safe, of excellent quality and affordable. Firefly only uses high-grade materials & the products are also approved by the Department of Trade and Industry.

The Christmas lights are available in Warm White, White, RGB (Red, Green, Blue) color variety. Prices range from Php 439 for the string lights up to Php 2, 499 for the curtain lights with 400 LED bulbs and with night sky blinking effect.

Aside from Christmas lights, Firefly is known for its LED bulbs, which are proven to last up to two times longer than other LED bulbs. The LED bulbs are energy efficient, ensuring greater savings. Compared to traditional CFL bulbs, Firefly LED bulbs shine brighter by as much as 50 percent.

 


Firefly LED Bulbs are tested and certified by TÜV SÜD, a world-renowned testing and certification institute. Firefly LED is the first local lighting brand in the Philippines to have the certification mark, assuring consumers of its excellent quality and safety. Firefly's LED bulbs are also tested energy efficient under the Meralco Orange Tag program, the actual electrical consumption of a 9-watt bulb is only at Php 0.09 cents/KWH based on actual Meralco Power Lab Test. 

Firefly LED Bright Christmas Lights and LED bulbs are available in leading hardware and do-it-yourself stores, supermarkets and bookstores nationwide.

About Firefly Electric & Lighting Corp. (FELCO)

Firefly LED is owned and distributed by Firefly Electric and Lighting Corporation (FELCO), a lighting and electric solutions company established  in  2001 that aims to provide Filipinos with  high quality and affordable products.

For more information, visit www.fireflyelectric.com

Join the ‘Family’ Chat with Sharon Cuneta, Richard Gomez and Kathryn Bernardo via “TFC Kapamilya Live”


Sharon CunetaRichard Gomez, and Kathryn Bernardo who compose the Andrada Family in the upcoming Star Cinema film "Three Words to Forever" will spend some time with their fans overseas via The Filipino Channel's (TFC) "Kapamilya Live: Three Words to Forever", seen in most countries worldwide via TFC Online (www.tfc.tv/kapamilyalive) on November 24 (Manila time).

"Three Words to Forever" tells the story of married couple Cristy (Sharon) and Rick(Richard) who decided to end their 25-year marriage. But to not dampen the mood of their daughter Tin's (Kathryn) homecoming with her boyfriend Kyle (Tommy Esguerra) and the 55th wedding anniversary of Cristy's parents, they will play pretend and delay their separation. As the grand celebration nears, the three couples were faced with different complications which will make them think if they should stay together.

Want to know more about their characters, the film's story, and their realizations after doing the film? Shoot your questions in advance on facebook.com/KapamilyaTFC and watch them answer it LIVE via TFC Online (www.tfc.tv/kapamilyalive), FREE to access for all registered users.

Sharon, Richard, and Kathryn will also play a game which will let their fans know a bit more about them and witness the bond they had built while working on the film.

Don't miss this fun time with Sharon, Richard, and Kathryn in "Kapamilya Live: Three Words to Forever" on November 24 at 12:30 P.M. (Manila time). Register now to watch it LIVE for FREE via TFC Online (www.tfc.tv/kapamilyalive).

For more updates about the show, visit TFC's Facebook page applicable for your area. Connect with fellow global Kapamilyas and follow @KapamilyaTFC and KapamilyaGlobalPR on Twitter and Instagram.

Friday, November 23, 2018

Watsons Continues to Give Smiles Through “Operation Smile”

 

Nothing can brighten a day like seeing the precious smile of a child. That is why leading health and beauty retailer,Watsons, has been partnering with Operation Smile since 2013 in giving children born with cleft lip and cleft palate a chance to smile through free and safe surgeries. In the Philippines, an estimated of 4,500 children are born every year with this condition.

Founded in 1982, Operation Smile is an international medical service organization that has provided hundreds of thousands of free surgeries for children and young adults in developing countries worldwide who are born with cleft lip, cleft palate and facial deformities. It is dedicated to improve the health and lives of children worldwide through access to surgical care. According to Operation Smile, 9 in 10 children born with a cleft condition could die due to a lack of access to safe surgery.

 

Watsons shares the same passion and believes that through its partnership with Operation Smile, it can give smiles to these children and improve their lives and health. This year, Watsons is committed to help 400 children through itsmedical missions in Dumaguete, Iloilo and Tacloban.

 

Additionally, Watsons encourages its customers to support the cause by encouraging them to do good and feel greatWhen customer buys Watsons brand products until November 21, the customer will be able to donate to Operation Smile that will contribute to the surgeries of these children. From November 22 to December 26, customer can use Watsons Card or SM Advantage Card points to donate. 

Tarsier Records Bags its Forst Win at Awit Awards, “Phone Down” Hailed as Best Dance Recording

New music label Tarsier Records gets its first-ever recognition with "Phone Down," performed by Moophs featuring Sam Concepcion, as Best Dance Recording in the recent Awit Awards held at the New Frontier Theatre in Quezon City.

 

"Phone Down"—an electronic dance music (EDM) track composed by Moophs a.k.a. Chris Lopez, the DJ/producer who heads Tarsier Records—was part of the maiden tracks released by the music label when it started last year.   


A partnership between Warner Music Group and ABS-CBN Corporation, Tarsier aims to take locally-produced and globally-sourced music to a wider international audience and showcase Filipino music on the world stage. Tarsier's latest release is a collaboration between Moira dela Torre and Los Angeles-based artist, Nieman Gatus, "KNOTS," which premiered in Indonesia recently.

  

Now on its 31st year, "Awit Awards" is the longest-running music awarding body in the country with an impressive record of recognizing OPM's best and brightest, led by the Philippine Association of the Record Industry (PARI).


Catch the freshest urban and electronic tracks, follow @TarsierRecords on Facebook and Twitter. For updates, follow @abscbnpr on Facebook, Twitter, and Instagram or visit www.abscbnpr.com.

Gelatofix Lifestyle Café Releases a New Selection of Mouth-Watering Dishes



There are places that you come back to over and over again - the ones that keep on surprising, the ones that keep bringing something new to the table. In this case, the world-class entity of GelatofixLifestyle Café
Known for their over-the-top creative gelato creations, this ace café is unveiling a new wave of dishes complete with appetizing mains and delicious all-day selections. 



First on the line is Roast Beef with Mushroom Gravy. Savory and succulent beef slices make up the dish, smothered with a generous amount of rich herb cream sauce, also served with rice.
There's so much to love about the Chicken Parmigiano - tender chicken in crisp coating, topped with heaps of spinach, marinara, and melted cheese, conveniently placed with a side of rice.
Amping up a Pinoy favorite is the Adobo Flakes pizza, where flavoursome shreds of pork and chicken are roasted to a delightful crisp and drizzled on a bed of creamy mozzarella and tangy tomato sauce. 
Moving on to the all-day selections, the Grand Box Breakfast is a sure hit with thick slabs of bacon, crispy vegetable croquettes, scrambled eggs and potatoes, all of which served in a hefty breakfast box. 
Never underestimate the classic duo of Chicken and Waffles, crispy fried chicken chunks on top of warm, golden brown waffles. We're counting this as a breakfast win.
Lastly, the Arroz a la Cubana meets the perfect pairing of flavourful ground beef and mixed veggies over steamed rice, capped with a sunny side up egg.



Dare to bite into Gelatofix Lifestyle Café's new array of gastronomic dishes. To see what else is on their menu, visit them at the Ground Floor, BGC Corporate Center, 30th corner 11th Street,  Bonifacio Global City,  Taguig City.

Thursday, November 22, 2018

ABS-CBN Releases Joint Statement of the DILG and “FPJ's Ang Probinsyano” Producer

 

ABS-CBN and the Department of Interior and Local Government met yesterday (Nov. 21) in Camp Crame and resolved the issues related to the program "FPJ's Ang Probinsyano." It was a fruitful dialogue wherein both parties were thankful for the chance to express their views directly to each other. 

 

The PNP stated the importance of the support and respect of the people to its organization, while recognizing ABS-CBN's freedom to create and convey the story of the program. 

For its part, ABS-CBN assured them that the program will continue to portray Cardo Dalisay as a police officer with integrity, who is dedicated to serve and protect the people. 

 

The DILG, including its attached agency the Philippine National Police, will continue to support "FPJ's Ang Probinsyano" as it continues to inspire Filipinos with the valuable lesson that in the end, good will always triumph over evil.

Wednesday, November 21, 2018

McJim Short Films "Pitaka" and "No Strings Attached" Wins Awards at CMMA and in Wales and Liverpool International Film Festivals


It may be gratifying to receive international recognitions for our artistic works, but it is ultimately more rewarding when a prestigious Philippine award-giving body acknowledges the sheer amount of talent Filipinos possess when crafting world-class content for the many creative endeavors they get into.

This is the message that trusted leather goods brand McJim Classic Leather wants to convey after its debut short film “Pitaka” (The Wallet) was hailed last November 14 as the Best Branded Digital Ad at the 40th Catholic Mass Media Awards. It is the newest category in the CMMA that recognizes the shift in media consumption of the modern Filipino.

 



Directed by public relations entrepreneur Chris Cahilig, “Pitaka” is the result of McJim’s groundbreaking and innovative efforts to project the best of Filipino values to the world.

In producing well-executed and compelling short films like Pitaka, McJim has applied its philosophy of style, quality, and elegance - the same values that have driven it to produce truly world-class leather goods through the years,” says Cahilig.

And now, in the wake of mutiple nominations and awards McJim’s shorts have garnered from prestigious film fests here and abroad, McJim inspires us to look into ourselves first, to proudly claim our strength as Filipinos.

Cahilig affirms this, saying, “I am overwhelmed and thankful that ‘Pitaka’ has achieved recognition in my own country from no less than the CMMA. This reminds us that it should not take other countries to reward world-class Filipino excellence. We must acknowledge our own strengths and proudly uphold these before the world.

McJim’s “Pitaka,” produced by Cahilig’s Insight 360 Consultancy Services, Inc., bested six other finalists in the category, namely The Philippine Star’s “Andeng” (IdeasXMachina Advertising, Inc.); Southstar Drug’s “Credo” (Estima, Inc.); SM Supermalls’ “Daddy’s Girl,” “Little Things,” and “Tradition” (DDB Group Phils); and Manulife Philippines’ “Stand Up” (J. Walter Thompson Philippines).

Established by the late Jaime L. Cardinal Sin in 1978, the annual CMMA is one of the country’s most prestigious award-giving bodies for the mass media that honors works, individuals, and institutions that promote Christian values and ideals - something that is very evident in McJim’s “Pitaka”.

“Pitaka’s” storyline pays tribute to the heroism of older members of Filipino families, whose good deeds are sometimes taken for granted by the younger ones. It endorses the timeless Filipino values of sacrifice and perseverance as exemplified by the breadwinner “Kuya” played by Karl Medina, who shelved his personal dreams in order to provide for his younger brother (played by Art Artienda). The frivolous younger sibling would eventually express his gratitude and appreciation for his Kuya’s efforts through a heartwarming, unexpected gesture.

Cahilig attributes the success of “Pitaka,” his debut work as filmmaker, to its raw and honest depiction of a slice of reality in typical Filipino families presented in an extraordinary way. “By touching on a real-life experience, Pitaka’s narrative communicates to the viewer on a deeper personal level and establishes an undeniable emotional connection without the need to sensationalize,” says Cahilig.

To enhance “Pitaka’s” emotional impact, McJim explored the beauty of the Filipino language and collaborated with Palanca-winning poet and academician Louie Jon Sanchez in coming up with a beautiful poem that serves as the film’s narration (narrated by Neo Domingo). For this, “Pitaka” likewise won the Best Illustrated Poem category of the 2018 Wales International Film Festival last October 4.

“Pitaka” was also made possible by screenplay writer and line producer Juan Archimedes Del Mundo, cinematographer Cesca Lee, editor Cyril Bautista, and production manager Max Ganda.

 


Aside from “Pitaka,” McJim’s first horror-thriller short film “No Strings Attached” is also making waves globally, with its recent feat as Best Social Shorts in the Liverpool International Film Festival 2018 in the United Kingdom.

“No Strings Attached,” which has reaped over 1.5 million views on the McJim Facebook page alone, has been officially selected to participate in seven other international film festivals in the US, Europe, and Australia. Together with the LGBT-themed “Bag” and the more unconventional “Sinturon” (The Belt), McJim’s short films have been selected in at close to 50 international film festivals in the United States, United Kingdom, Australia, Germany, France, Serbia, Venezuela, Bolivia, Mexico, and Italy.

 



By collaborating with the best Filipino talents and employing innovative cinematic techniques, McJim tells its stories in a new light, an achievement that is validated by the prestigious awards the brand has so far garnered. But more than the international and local awards, what makes ‘Pitaka’ and other McJim shorts special is how these inspired and touched the lives of millions of Filipinos who have seen them,” Cahilig affirms.

As of this writing, “Pitaka” has been viewed over 25 million times in various Facebook platforms.

For generations now, McJim Classic Leather has been the leading and trusted brand for classic leather goods and accessories of superior quality and design.

For more information, visit and like the official McJim Facebook page at https://www.facebook.com/OfficialMcJIM/ .

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