Thursday, August 8, 2019

Filipino Households Nationwide Prefers ABS-CBN Shows Over Competitors in July

10:50:00 PM

ABS-CBN SHOWS RESONATE WITH MORE FILIPINOS IN JULY


Majority of households nationwide still turned to ABS-CBN for their dose of relevant news stories and inspiring shows in July, leading the network to hit an average audience share of 45%, or 13 points higher than GMA's 32%, according to data from Kantar Media.


Like in previous months, "FPJ's Ang Probinsyano" (37.6%) remained as the top program Filipinos enjoy nationwide, followed by the action-drama, "The General's Daughter" (31.3%).


 "Search for the Idol Philippines" (30.1%) ended its first season with a bang as it kept its throne as the choice program of Filipinos on weekends, while "TV Patrol" (28.5%) retained its title as the most watched weekday newscast nationwide.


The moving life stories in "Maalaala Mo Kaya" (24.8%) made the drama anthology a favorite among viewers every weekend, while "Kadenang Ginto" (24.1%) continues to strike gold in nationwide ratings for delivering intensely entertaining episodes to viewers.


Rounding out the top ten are "Hiwaga ng Kambat" (23.6%) and "Home Sweetie Home: Extra Sweet" (21.6%).


Meanwhile, ABS-CBN also won all time blocks in July, particularly in primetime and in the afternoon. During primetime, it recorded 47%, compared to GMA's 31%. The Kapamilya network also registered 47% in the afternoon block (3 PM to 6PM), beating GMA's 33%.


Likewise, ABS-CBN also ruled the morning block (6 AM to 12 NN) with an average audience share of 39%, versus GMA's 30% and the noontime block (12 NN to 3 PM) with 44%, beating GMA's 34%.


Meanwhile, the Kapamilya network won in both urban and rural homes, particularly in Metro Manila where it registered an average audience share of 41% versus GMA's 26%; in Mega Manila where it got 36%, versus GMA's 32%; in Total Luzon where it recorded 40%, compared to GMA's 34%; in Total Visayas as it garnered 53%, beating GMA's 25%; and in Total Mindanao where it got 52%, while GMA only recorded 29%.


Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.

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