Thursday, June 7, 2018

ABS-CBN Still Undisputed TV Station in the Philippines in May

11:26:00 PM



ABS-CBN brought relevant news and values-laden stories to more Filipinos last May as it recorded an average audience share of 45% versus GMA's 32%, according to data from Kantar Media.

The Kapamilya network won in both rural and urban homes, particularly in Metro Manila where it garnered an average audience share of 41%, compared to GMA's 26%, and in Mega Manila where it registered 36%, beating GMA's 34%. ABS-CBN also ruled in Total Luzon with 41% versus GMA's 35%, in Total Visayas with 54%, compared to GMA's 25%, and in Total Mindanao with 52%, while GMA only got 30%.

Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.

"FPJ's Ang Probinsyano" (40.7%) kept its throne as the country's most watched program in May, followed by LizQuen-starrer "Bagani" (32.4%).

Also part of the top ten list are "Your Face Sounds Familiar Kids" (32.1%), "MMK" (28.7%), "TV Patrol" (28.1%), "Wansapanataym" (24.4%), "Home Sweetie Home" (21.8%), and "Rated K" (20.3%).

Meanwhile, ABS-CBN also won across all time blocks, particularly in primetime where it scored an average audience share of 49%, beating GMA's 32%.  The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.

The Kapamilya network also ruled the morning block (6 AM to 12 NN) with an average audience share of 36% versus GMA's 31%; the noontime block (12 NN to 3 PM) with 47%, compared to GMA's 32%; and the afternoon block (3 PM to 6 PM) with 45%, beating GMA's 37%.

TABLE 1.  TOTAL DAY NATIONAL TV VIEWERSHIP (URBAN AND RURAL) IN MAY 2018 BY HOUSEHOLDS
RANK
TV NETWORK
AUDIENCE SHARE IN %
1
ABS-CBN
45
2
GMA
32
3
TV5
3
Source: Kantar Media

TABLE 2.  NATIONAL PRIMETIME (6 PM-12MN) TV VIEWERSHIP (URBAN AND RURAL) IN MAY 2018 BY HOUSEHOLDS 
RANK
TV NETWORK
AUDIENCE SHARE IN %
1
ABS-CBN
49
2
GMA
32
3
TV5
4
Source: Kantar Media

TABLE 3.  NATIONAL MORNING (6 AM-12 NN) TV VIEWERSHIP (URBAN AND RURAL) IN MAY 2018 BY HOUSEHOLDS
RANK
TV NETWORK

AUDIENCE SHARE IN %
1
ABS-CBN

         36
2
GMA

         31
3
TV5

          2

Source: Kantar Media


TABLE 4.  NATIONAL NOONTIME (12 NN-3 PM) TV VIEWERSHIP (URBAN AND RURAL) IN MAY 2018 BY HOUSEHOLDS
RANK
TV NETWORK
AUDIENCE SHARE IN %
1
ABS-CBN
47
2
GMA
32
3
TV5
2
Source: Kantar Media

TABLE 5.  NATIONAL AFTERNOON (3 PM-6 PM) TV VIEWERSHIP (URBAN AND RURAL) IN MAY 2018 BY HOUSEHOLDS
RANK
TV NETWORK
AUDIENCE SHARE IN %
1
ABS-CBN
45
2
GMA
37
3
TV5
3
Source: Kantar Media

TABLE 6.  TOTAL DAY LUZON TV VIEWERSHIP (URBAN AND RURAL) IN MAY 2018 BY HOUSEHOLDS
RANK
TV NETWORK
AUDIENCE SHARE IN %
1
ABS-CBN
41
2
GMA
35
3
TV5
3
Source: Kantar Media

TABLE 7.  TOTAL DAY VISAYAS TV VIEWERSHIP (URBAN AND RURAL) IN MAY 2018 BY HOUSEHOLDS
RANK
TV NETWORK
AUDIENCE SHARE IN %
1
ABS-CBN
54
2
GMA
25
3
TV5
4
Source: Kantar Media

TABLE 8.  TOTAL DAY MINDANAO TV VIEWERSHIP (URBAN AND RURAL) IN MAY 2018 BY HOUSEHOLDS
RANK
TV NETWORK
AUDIENCE SHARE IN %
1
ABS-CBN
52
2
GMA
30
3
TV5
3
Source: Kantar Media

TABLE 9.  TOTAL DAY METRO MANILA TV VIEWERSHIP IN MAY 2018 BY HOUSEHOLDS
RANK
TV NETWORK
AUDIENCE SHARE IN %
1
ABS-CBN
41
2
GMA
26
3
TV5
2
Source: Kantar Media

TABLE 10.  TOTAL DAY MEGA MANILA TV VIEWERSHIP IN MAY 2018 BY HOUSEHOLDS
RANK
TV NETWORK
AUDIENCE SHARE IN %
1
ABS-CBN
36
2
GMA
34
3
TV5
3
Source: Kantar Media


TABLE 11. TOP 10 MOST WATCHED REGULARLY AIRING PROGRAMS IN MAY 2018 IN NATIONAL URBAN AND RURAL HOMES (EXCLUDING SPECIALS)
Rank
Channel
Title
Rating in %
1
ABS-CBN
FPJ'S ANG PROBINSYANO
40.7
2
ABS-CBN
BAGANI
32.4
3
ABS-CBN
YOUR FACE SOUNDS FAMILIAR KIDS
32.1
4
ABS-CBN
MMK
28.7
5
ABS-CBN
TV PATROL
28.1
6
ABS-CBN
WANSAPANATAYM
24.4
7
GMA
KAPUSO MO, JESSICA SOHO
22.0
8
ABS-CBN
HOME SWEETIE HOME
21.8
9
ABS-CBN
RATED K
20.3
10
GMA
KAMBAL, KARIBAL
19.0


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