Five years ago, the country's economy was going through unstable times. Consumers were faced with tightening budgets, forced to choose where they would spend and where they would cut down. Watsons wanted help. So in 2012, they launched the "Switch & Save" campaign, an educational effort that showed smart shoppers how to save on their personal care essentials in order to afford more of the things they really wanted. All they had to do was shift from the leading brand to the Watsons brand.
In those first years, the simple idea proved a smashing success. Watsons customers all across the country made the switch, changing out their toothbrushes, tissues, lotions and more for the affordable, high quality Watsons alternative. With such great momentum behind the movement, they decided to expand the campaign to the pharmacy. Launching Watsons Generics in 2014, Watsons was able to bring that same promise of affordable quality to Filipinos everywhere. Improving the state of nation's healthcare was a huge win.