September 18, 2017

ABS-CBN Captivates More Filipinos Nationwide in August, 46% vs. GMA-7's 33%

9/18/2017 01:52:00 PM

ABS-CBN kept its lead in nationwide TV ratings in August, bringing values-oriented programs and relevant news stories to more viewers in the country.

Based on data from Kantar Media, the Kapamilya network recorded an average audience share of 46% in both rural and urban homes, or 13 points higher versus GMA’s 33%.

“FPJ’s Ang Probinsyano” (38.6%) still led the list of most watched programs in August, thrilling more viewers as Cardo (Coco Martin) finally infiltrated the rebel group Pulang Araw.

ABS-CBN’s newest talent-variety-talk show “Little Big Shots” (35.9%), on the other hand, instantly impressed viewers as it showcased the wit, charm, and talent of kids.

KathNiel-starrer “La Luna Sangre” (33.7%) was also a big hit among viewers as Malia (Kathryn Bernardo) and Tristan (Daniel Padilla) continue to fulfill their mission of ending the leader of evil vampires Supremo (Richard Gutierrez).

Kapamilya network’s flagship newscast “TV Patrol,” meanwhile, remained as the most preferred news program in the country in August, hitting 32.5% and beating rival program “24 Oras” (19.4%).

“Wansapanataym” (28.1%) gave viewers a magical treat every Sunday and highlighted lessons of love, sacrifice, and bravery to Pinoy kids through Super Ving (Awra Briguela). “MMK” (27.4%) also gave inspiration to audiences nationwide with the real-life stories of letter senders, individuals who weathered different struggles.

Meanwhile, “Wildflower” set viewers and netizens abuzz with its wildest wedding episode and recorded an average national TV rating of 25.3% for August.

Also landing on the top ten list were Kapamilya comedy programs “Home Sweetie Home” (24.9%) that reflects the lives of ordinary Filipino families, and “Goin’ Bulilit” (22.7%), which is currently celebrating a decade of bringing fun and laughter to viewers.

ABS-CBN also won across all time blocks, particularly in primetime (6PM-12MN), where it recorded an average audience share of 50% versus GMA’s 31%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

The Kapamilya network also won in the morning block (6AM-12NN) with 40% versus GMA’s 30%, the noontime block (12NN-3PM) with 46%, compared to GMA’s 35%, and the afternoon block (3PM-6PM) with 43%, beating GMA’s 38%.

ABS-CBN also beat GMA in other areas. More viewers tuned in to the Kapamilya network in Total Luzon with 42% versus GMA’s 35%, in Total Visayas with 55% versus GMA’s 26%, and in Total Mindanao with 54% versus GMA’s 29%.

As of June this year, ABS-CBN TVplus has already sold three million boxes nationwide since its launch in 2015 and significantly boosted ABS-CBN’s TV ratings. According to data from Kantar Media, ABS-CBN’s audience share in Mega Manila increased to 36% from January to August 2017, compared to 30% in 2015, as more households are able to experience crystal clear viewing experience with ABS-CBN TVplus. ABS-CBN’s ratings in Mega Manila also rose to 14% from 11% in 2015.

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