June 5, 2017

Hoegaarden Toasts its Gold Win at the World Beer Cup

6/05/2017 04:53:00 PM

Hoegaarden Brewery, through its exclusive distributor in the Philippines Booze Online, Inc., has extended the celebration of its World Beer Cup win to Philippine shores by hosting a festive roof deck party at the Manila House in Bonifacio Global City, Taguig.

The festivity toasted Hoegaarden Original White Ale’s Gold award in the Belgian-Style Witbier Category of the 2016 World Beer Cup, which bested 77 other witbier brands.

Considered one of the most stringent global beer competitions to date, the World Beer Cup evaluates beers around the world and recognizes the most outstanding breweries and their beers every two years.

Recognized by connoisseurs as the original Belgian White Beer, Hoegaarden Witbier – biere blanche, is esteemed for its distinct taste and flavor palette which consists of Curacao orange peel and coriander that lend it a light and refreshing flavor and smooth taste.

In addition to its cool citrusy finish, Hoegaarden Witbier – biere blanche credits its Gold award to the Hoegaarden Brewery’s complex and exacting brewing process and century’s worth of expertise. Anne Ghanima, Brewmaster and Hoegaarden Brewery Manager explains, “Hoegaarden is different by nature. It goes through a complex brewing process that uses special barley malt, raw wheat and our very unique Hoegaarden yeast that result in a distinctive cloudy-white appearance. The key to the authentic Belgian wheat beer’s unique, refreshing flavor and spicy nose is ingredients including real Curacao orange peel and a delicate balance of coriander. Many years ago, Hoegaarden brewmasters creativity led the iconic beer we know today and we are proud to perpetuate the tradition.

Hoegaarden traces its roots to the village of Hoegaarden, Belgium where brewing beer has always been an integral part of life. The tradition began in the 15 th century, when Begarden monks in the area started brewing Belgian white (or wit) ales. Since the previous wheat beers they brewed were sour, the monks experimented by adding orange peel from the colony of Curacao and coriander until they deliciously crafted the Hoegaarden recipe used today. By the 19 th century, the village then boasted of 35 breweries.

About Hoegaarden

Hoegaarden has a very unique heritage. From the original Hoegaarden wheat beer that was first brewed in the Middle Ages in the eponymous Belgian village in Flemish Brabant, it has become a world renowned authentic Belgian wheat beer. Hoegaarden is not only a popular beer in Belgium, it is an international beer brand is distributed in more than 70 countries. This cloudy wheat beer flavored with orange peel and coriander, is a refreshing thirst quencher with a mild flavor and a fruity character. It is characterized by its naturalness and authenticity. Hoegaarden white beer is an ideal summer beer, served in the famous hexagonal glass. Other beers that are part of the Hoegaarden family; Hoegaarden Rosée, Hoegaarden Grand Cru, Hoegaarden Forbidden Fruit and Hoegaarden Spéciale. Visit our websites: www.hoegaarden.com and www.ab-inbev.be.

About InBev Belgium

The origins of our business goes back to 1366 to the Den Hoorn brewery, based in Leuven. In 1987 brewer Interbrew group resulting from the merger of two large Belgian breweries, Artois (Leuven) and Piedboeuf (Liège, Jupille). Interbrew was the basis of InBev, which emerged in 2004 from the combination of Interbrew with Brazil's AmBev. In 2008, InBev combined with Anheuser Busch, the world's leading brewer. Our company is a long history of craftsmanship, quality, innovation and service for consumers and partners have alwa3ys been central. It is our shared dream to be the Best Beer Company Brings People Together for a Better World. The main Belgian brands include Stella Artois, Jupiler®, Leffe, Hoegaarden and Belle-Vue®. InBev Belgium also aims to the Belgian beer market as a whole to provide a new dynamic through a balanced approach combining tradition and innovation, based on consumer preferences complement each other, and where craftsmanship and quality continue to be the main thread.

For more information, please visit www.abinbev.be.

About Booze Online

Booze Online Inc. is one of the leading companies engaged in importing and distributing global wines, spirits and premium beers. It is the pioneer in imported draft beer and considered to be the largest imported beer distributor in the Philippines. The company has an extensive list of over 100 different brands and is the preferred partner of new global players who want to enter the Philippine market. Booze Online provides excellent customer service to the country’s top key on-premise accounts and also caters to hotels, restaurants, and leading supermarkets ensuring strong and wide distribution of all its products.

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