According to a report by Ric Camaligan of the National Cinema Association of the Philippines, the movie which is now on its 4 days of showing in cinemas nationwide, already hit the P100 million mark in gross sales.
"It has been a record-breaking 2011 start for GMA Films and Regal Entertainment. My Valentinte Girls's total gross for the 1st 3 days reached an all-time high of P135 million - the biggest 3 day gross for a Tagalog/Foreign film, breaking all box office records." Camaligan said.
Lily Monteverde, one of its producers, seconded the NCAP report and said, "Napakahirap na ng buhay ngayon, kaya for a movie to make over P135 million in 3 days is a miracle. Divine intervention ito."
But, I for myself have a little doubt on the PR released by Camaligan and Mother Lily. For someone whose past time is to watch whatever movies are there and malling has become a part of life, I personally witnessed how the Pinoy moviegoers opted to watch Hollywood indie films like 127 hours and second week run films like "Bulong", "The Rite" and "Tangled". There's not even a small queue on cinemas where MVG are showing. Some reports said the movie only earned a measly P3 million on its first day of showing.
If the PR is indeed true, then my congratulations to the producers and cast and crew of the movie!