If the two giant networks ABS-CBN and GMA-7 are widely known as Kapuso and Kapamilya, TV5, the Novaliches-based station positioned itself under the brand ID "Kapatid."
The Kapatid Network has officially launched its claim as the third wheel in local TV landscape in a very explosive and extravagant trade launch was staged last March 25, at the World Trade Center in Pasay City.
Here is TV5’s current roster of programs presented during the trade launch:
Pidol’s Wonderland - family event show starring Dolphy airing Sundays at 6:30 p.m.
My Darling Aswang - Vic Sotto’s hit comedy-horror movie gets a TV spin with Daiana Menezes as the aswang every Sunday at 8:30 p.m.
House or Not - a new game show every Tuesday at 8 p.m. hosted by Joey de Leon.
Face To Face - first "Talak-serye" on Philippine TV with Amy Perez doing a la Jerry Springer.
Juicy - daily morning showbiz oriented talk show with Cristy Fermin joining Alex Gonzaga and IC Mendoza as main host.
5 Star Specials - primetime Monday drama anthology program featuring Maricel Soriano, Ruffa Gutierrez, etc.
Midnight DJ - a horror/suspense series where Oyo Boy Sotto plays a disc jockey who tries to find solution to paranormal stories of his listeners.
Moomoo & Me - TV sitcom starring John Prats, Yayo Aguila, William Martinez and BJ Forbes.
BFGF (Boyfriend, Girlfriend) - teen oriented show starring Chris Cayzer, Kean Cipriano of Callalily, Alex Gonzaga, Angelo Patrimonio, Zyrus “Poknat" Desamparado, JR de Guzman, Nico Ibaviosa, Asistio Sisters, Louise delos Reyes, Dianne Medina, John Manalo, Tuesday Vargas and Ramon Christopher. The show which will start airing on April 4 at 4 p.m. will be under the direction of Joyce Bernal.
Lokomoko U - Wednesday night weekly gag show starring Alex Gonzaga, Pauleen Luna and JC de Vera. Directed by Al Tantay.
Talentadong Pinoy - Pinoy talent-search program hosted by Ryan Agoncillo.
Who Wants To Be A Millionaire - Saturday night game show hosted by Vic Sotto.
Everybody Hapi - weekly comedy show starring John Estrada, Alex Gonzaga and Nova Villa.
P.O.5 - Sunday noontime variety show hosted by Lucy Torres-Gomez, Ryan Agoncillo, John Estrada, JC de Vera, and Alex Gonzaga.
Paparazzi - Sunday showbiz talk/news show with Ruffa Gutierrez, Cristy Fermin, Jon Santos, and Dolly Anne Carvajal as the hosts.
Totoo TV - comedy reality program featuring the comical tandem of Ariel and Maverick.
The comeback of children show Batibot.
The News and Information set-up has also gone stronger with new shows and new faces on board. Among them are Cheryl Cosim, Erwin Tulfo, Shawn Yao, Chris Tiu, Ariel and Maverick and head for News and Information Luchi Cruz-Valdez. They now join familiar TV5 faces that include Paolo Bediones, Martin Andanar, Cheri Mercado, Jove Francisco, Lourd de Veyra, and others. Some of the new "News and Information" shows are:
Ako Mismo - hosted by Chris Tiu which will tell some of the inspiring stories of modern Filipino icons.
Aksyon - the station's primetime newscast anchored by Paolo Bediones and Cheryl Cosim, airs weeknights at 9 p.m.
Sapul! - features hot off the grill news, strong commentary, ang programang walang sinisino. Hosted by Erwin Tulfo, Martin Andanar, Lourd de Veyra and Shawn Yao. Sapul premieres on Monday, April 5, at 5:30 in the morning.
USI (Under Special Investigation) - anchored by Paolo Bediones, this new current affairs program which airs every Sunday at 5 p.m. , takes an in-depth look into controversial personalities and the latest hot-button political issues.
Tutok Tulfo - investigative program by Erwin Tulfo.
Timbangan - another public affairs program.
Dokumentado, Lupet - a new documentary program.
In just a matter of months and weeks, the Kapatid Network was able to convince stars like Maricel Soriano, Paolo Bediones, Ruffa Gutierrez, JC de Vera, John Prats, Rainier Castillo, and Comedy King Dolphy to sign up with them. The new recruits will complement the station's previous batch of stars led by Vic Sotto, Joey De Leon, Lucy Torres-Gomez, and Ryan Agoncillo.
Other Kapatid roster of talents are John Estrada, Oyo Sotto, Pauleen Luna, Alex Gonzaga, Amy Perez, Vandolph, Daiana Menezes, Jeffery Quizon, Erwin Tulfo, poet and writer Lourd de Veyra, Ariel & Maverick, Tuesday Vargas, Mr. Fu, Valeen Montenegro, William Martinez, Yayo Aguila, Jon Avila, Nova Villa, Eric Quizon, IC Mendoza, Cristy Fermin, Carla Humpries, Jenny Miller, Apple Chiu, Jan Nieto, Chris Cayzer, and Edgar Allan Guzman.
TV5 has now the advantages in financial resources. The third placer network has now the capability of producing more shows and improve its content.
In the Ad Congress, Mr. Manny Pangilinan, the network's Chairman, laid out the following plans and goals for TV5:
* Use high-def production equipment, tapeless digital system, and improve their transmission through more powerful transmitters nationwide.
* Beef up their news department five times bigger than it is now, and not only come out with new shows.
* Develop their own talents.
* Put up their own film division and produce more movies than the combined output of the two leading networks now.
TV5 is now powered by MediaQuest, the investee company of PLDT's Beneficial Trust Fund that first launched mobile TV in the country with MyTV, as well as PLDT's Watchpad and Smart's Sandbox. It also owns Cignal, the first digital direct to home satellite service with high definition nationwide.
The TV5 team is now headed by President-CEO Ray Espinosa and EVP and COO Roberto V. Barreiro.
Will this new leadership beat ABS-CBN 2 and GMA-7 from the top slot they both claim or continue to settle for the third spot where TV5 is now?